The Pleasure Beach Great Yarmouth is a historic free entry pleasure park located in the seaside resort town of Great Yarmouth, Norfolk, on the English east coast. The park first opened in 1909 and has been operating ever since.
The largest and most popular ride at the park is the Roller Coaster which was built there in 1932. There are also around thirty other large rides at the park, as well as children’s entertainment, amusement arcades, catering facilities, sweet shops and ice cream parlours.
The first amusement ride to be built in Great Yarmouth arrived in 1887. It was a classic American LaMarcus Thompson Switchback Railway and was erected on the sands adjacent to Euston Road. The ride was so successful that the operators received the entire annual ground rent on the August Bank Holiday weekend of 1887. This ride was dismantled toward the end of the nineteenth century and relocated to Honley Pleasure Beach in Huddersfield.
In 1909 Charles B. Cochran persuaded the local council to lease him an area of sand dunes so that he could develop an amusement site. The council agreed to this, and leased him an area of sand dunes on the south denes beach of just 600 feet long and 120 feet wide. The entire rent for the year was ?650.