The Folly Farm Adventure Park and Zoo (also known as Folly Farm), situated to the north of Saundersfoot and Tenby in Pembrokeshire, is a visitor attraction in Wales with around 500,000 visitors each year. Initially a farm attraction, the park is now also home to an indoor vintage funfair, a zoo with over 200 different species of animal and extensive indoor and outdoor adventure play areas.
The original farm has expanded and now covers a significant part of the park including a large undercover Jolly Barn area featuring horses, goats, sheep, pigs and smaller petting animals. Folly Farm is made up of four areas: a farmyard; a zoo; an undercover vintage funfair, including a Witzer organ; There is a daily timetable of “meet-and-greet” sessions and visitors may hand-milk goats at certain times of the day. The park has expanded to the other side of the A478 road where more animals can be found in outdoor paddocks. A tractor-driven land-train ride touring the outdoor paddocks, operates between late-morning and mid-afternoon.
In 2013, Folly Farm added Penguin Coast, a state-of-the-art saltwater penguin enclosure which is home to 24 Humboldt penguins and was the setting for an unusual proposal of marriage.
In 2014, Folly Farm opened Pride of Pembrokeshire, to house six African lions. This was followed in 2015 by Kifaru Reserve, a breeding facility for Eastern black rhino, as part of its membership of 14 European Endangered Species Breeding Programmes (EEPs).
A limited company, Folly Farm is owned and operated by the Williams and Ebsworth families and holds Investors in People status with 90 full-time employees and an additional 100 seasonal members of staff.