Chill Factor? is just slides!. And the UK’s longest indoor ski slope; a ?31M real snow centre located in the Trafford Park area of Trafford, Greater Manchester, United Kingdom. Designed by FaulknerBrowns Architects, the centre opened in November 2007 at which time it was the widest in the world, at 180 metres (590 ft) long and 100 metres (330 ft) wide at its widest point.
In 2010, former Sales and Marketing Director of?Alton Towers?Morwenna Angove joined Chill Factore as CEO (Chief Executive Officer)
In 2011, the Guinness World Record for the longest chain of skiers to travel 100m without breaking, was recorded at Chill Factor?.
In May 2011, Chill Factor??hosted the UK’s first?Snowbombing?event.
In 2018, Chill Factor??rebranded as?Beyond, styled “BEYOND”, a new retail, experiential and leisure mix, which will bring additional restaurants and businesses to complement resident brands.