360 Play is a family business and was created by a family. Founder and managing director Duncan Phillips, who also developed Gulliver?s Theme Park group with parks in Milton Keynes, Warrington, and Matlock, wanted to create something new for families looking for a day out with their children. Somewhere to go whatever the weather and not just another indoor play centre but something where the whole family could enjoy a day out all year round and which would help with children?s general health and development.
With 2 young boys himself Duncan wanted a destination where the adults were not only included in the experience but encouraged to play hands on with the children as he likes to himself. He can often be found on 360 Street with his boys building Lego towers or pretending to fix the truck.
Duncan and his family would find themselves travelling across the city for classes, then back across to find somewhere to play and then again to have a family meal. Now it is all in one place at 360, offering physical play, classes and refreshments at one location. 360 is ultimately a parents ?club? that can be used regularly for family time together.