Daytona was launched in December 1990 with the opening of the company?s first indoor circuit at Wood Lane, London ? opposite the BBC Television Centre
A second indoor circuit was opened in London in 1992. The company rapidly achieved recognition as the premier supplier of kart racing events in the UK.
In 1994, the circuits were joined to create the now legendary GP Circuit ? the favourite circuit for racers, corporate event organisers and hollywood A-listers ? such as Tom Cruise, Brad Pitt and Sandra Bullock.
In 1996 the company opened Daytona Milton Keynes, a 1200 metre outdoor circuit ? which is widely recognised as the UK?s leading kart racing venue.
All the circuits including Daytona Sandown Park have been a stepping stone in the career of numerous successful and high profile drivers including Sam Bird, who?s career highlights so far include test driver for Mercedes AMG Petronas Formula One Team and Virgin Racing Formula E driver, along with Rob Huff (World Touring Car Driver) and Duncan Tappey who was a finalist in the 2007 McLaren Young Driver Award.