Cadbury World was opened on 14 August 1990 by Morgan Anderson on Cadbury’s Bournville manufacturing site, and has expanded and developed its content through ‘continuous improvement’.
Cadbury World has gone on to become one of Birmingham’s largest leisure attractions. Over 500,000 people visit there each year especially children and students. The estate features a respected education programme (linking back directly to the educational advancements and interests of the company’s original founding fathers).
Whilst not a factory tour, Cadbury World offers its visitors the opportunity to explore and discover chocolate’s history, and to learn about the origins and story of the Cadbury business, which is part of Mondelez, the world’s second largest confectionery manufacturer.
Cadbury World currently features 14 zones which tell the story of chocolate and the Cadbury business through various static sets, animatronics, video presentations, multi-sensory cinema, interactive displays and activities, and staff demonstrations.
These zones also include “The Bournville Experience” (Opened in 2007 replacing the Cadbury Collection Museum), which explains the background to the development of the site on which it is located and “4D Chocolate Adventure”, constructed in 2014 and replacing “Essence” which in turn replaced “Cadburyland” before it, and which incorporates a 3D cinema.